XP – Experience More
The Project
Defined, ideated, and prototyped detailed corporate brand suite for national geek events company.
Constraints
Rapid Development - There was a limited time for prototyping design choices. Many decisions needed to made instinctually to meet the aggressive release date.
Future Proofing - The brand had a grand vision for what it would eventually become. I needed to design assets that could be easily adapted to new partnerships and locations.
Contributions
- Logo
- Brand guide
- Business cards
- Menus
- Event signage
- Letterhead and Envelopes
- Illustration
